Laboratory of Love by Lara Costafreda for JOID’ART

In the “Laboratory of love” illustrator Lara Costafreda and contemporary jewelry brand “Joid’art” have used flowers to experiment the essence of love translated into patterns and transformed into jewelry.
The collection ‘Laboratory of Love’ is a place where “Joid’art” contemporary jewelers and Lara Costafreda, with its dreamlike mediterranean universe, join each other to find a secret essence of love through the ores symbology.
From this fantastic and strange research process come out six different love forms.
The video directed by Luis Hernandez explains the research for the formula of love by studying flowers and their symbolism.

Six love essences transformed into a jewellery collection for Joid’art

A film by Luis Hernández
Production: HIDE
Original idea: Lara Costafreda
Copy: Ernest Costafreda
Design & Animation: Peter Cobo
Voice over: Kristina Rodemann
Make up: Sara Cela
Jewels: Joid’art
Location: Gang and the Wool

Special thanks:
Anna Jiménez Roig
Alexis Bukowski
Super Blanc Studio
White line showroom
Fani Alcaraz
Xavier Morato
Jere Improperios
Eduard Fernández
Carlos J. Navarro

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